Example of a press release

Here is an example of a good press release submitted onto our website.  

First the title attracts your attention taking advantage of the buzz surrounding podcasting at present

Pensions Made Simple in this Video Podcast Series

The intro text is short and to the point and explains exactly what the press release is about,

Independent Financial Adviser Informed Choice Ltd has published the first two episodes of a video podcast to explain the new pension legislation being introduced on 6th April 2006.

The Main Text Area describes why it is important to listen to these podcasts and who they are aimed at.  There are also links embedded within the press release allowing the user to quickly sign up for the service.

Surrey based IFA firm Informed Choice has become the first IFA in the UK to produce a video podcast.  In a series of eight short video podcasts they will be taking the mystery out of the new pension rules.
 
In another ‘first’ from an Independent Financial Adviser, Informed Choice will be breaking new ground by using video podcasting technology to explain a complex financial planning subject in plain English.
 
Informed Choice Director Martin Bamford said:
 
“With only two months to go until the new pension rules we believe that many people still need to understand how the changes will affect them.  By using video podcasts we can effectively communicate a relatively complex subject and engage with people who want to find out more.
 
Video podcasting is still a relatively new form of technology and it will appeal to a different audience than more traditional means of communication.  Only time will tell whether this becomes the most popular way for IFAs to promote their expertise and services, but for the time being it is certainly a new and innovative way of marketing.”
 
To watch or download these free short videos please visit our website at www.informedchoice.ltd.uk
 
Notes for editors: For more information please visit our website at www.informedchoice.ltd.uk, email podcast@icl-ifa.co.uk or call us on 01483 274566. Informed Choice Ltd is authorized and regulated by the Financial Services Authority.
 Informed Choice Ltd was the first IFA in the United Kingdom to produce and publish a personal finance podcast, in September 2005. The Best Advice Podcast is a regular personal finance podcast from independent financial adviser Informed Choice. We cover all topics from pensions, investments and protection through to mortgages and estate planning. Each podcast is a ten minute show that aims to educate, inform and enable you to make an informed choice with your money.