Apty Raises $5.4 Million in Post-Seed Funding

Funds to Accelerate Business Expansion of its Enterprise-Grade Digital Transformation Platform

FRISCO, Texas — Apty Inc., a leading digital adoption platform built specifically for enterprises with complex business processes, announced today it closed $5.4 million in post-seed funding this year. The most recent round was led by Companyon Ventures with participation from Gaingels, Mediaapps Innovation, MyAsia VC and Creative Co Capital. The company’s prior round was led by Reformation Partners.

Apty plans to use the funding for business expansion by doubling its sales team, increasing global marketing spend, and investing in additional enterprise application support.

Apty develops Digital Adoption Platform (DAP) software targeted at medium to large enterprises as well as cloud-based software vendors. Apty helps enterprises get more value out of their mission-critical software investments by making it easier for employees to on-board and use the software as well as retrain on customization of the software based on evolving business workflows. Examples of applications Apty works with include: CRM (Salesforce, Microsoft Dynamics), ERP (ServiceNow, Netsuite), HCM (Oracle Cloud HCM, WorkDay), Work Management (CA PPM, Clarity).

“We’re excited to have this first outside investment as validation of our success in the market,” Apty CEO and Founder Krishna Dunthoori said. “As enterprises continue to adjust to the new normal, the need for digital adoption and process optimization is more important than ever. We’re proud that customers, such as Hitachi and Mary Kay, have decided to make Apty a part of their digital transformation and look forward to expanding our client list and product offerings with this new funding.”

Dunthoori started Apty in 2017 to solve issues companies are facing with poor software utilization, digital transformation, and process compliance. Poor enterprise software utilization is merely a symptom of a larger issue where employees at companies are challenged to follow complex and ever-changing business processes. By leveraging Apty’s on-screen guidance, enterprise software is easier to use, and employees are more likely to follow business processes.

“We were very impressed with Krishna as a bootstrapping, repeat entrepreneur in a space in which he has a decade head start delivering superior client-focused solutions to a blue-chip customer base,” said Reformation Partners Managing Partner Jim Hao. “We were excited to provide the first outside capital to an efficient enterprise software business with strong fundamentals to step on the gas and make Apty synonymous with the digital adoption megatrend.”

Firas Raouf, co-founder and General Partner at Companyon Ventures, agrees Apty’s potential was obvious.

“It didn’t take us very long to decide that Apty is a great company to back, and Krishna a great founder to invest in,” Raouf said. “What most impressed us is Apty’s complete understanding of how large enterprises struggle with digital transformation and the challenges their employees face in conforming to complex business process workflows. Krishna’s vision resulted in a solution that is geared for the enterprise process and not merely the primary SaaS application that supports a subset of that process.”

About Apty

Apty Inc. is a venture-backed SaaS company based in Frisco, Texas. Apty’s product is a digital adoption platform built for enterprises. Apty offers on-screen guidance, usage analytics, and actionable insights for improving software and process adoption. Apty consistently ranks as the top digital adoption platform on G2 and serves several Fortune 100 companies.

About Companyon Ventures

Companyon Ventures leads post-seed, pre-expansion rounds in capital-efficient B2B technology startups that have a disruptive and scalable advantage in their product/market fit and distribution economics. The firm invests in startups aiming to scale by 2-3x in the first year with help from Companyon’s growth-ops Platform Team that offers experience, tools, and playbooks used in top-performing software startups.

About Reformation Partners

Reformation Partners invests in and accelerates the world’s best capital efficient companies. Founded in 2019 by investors from the top venture capital and private equity firms, Reformation is evolving the way startups grow and get funded in the digital age.

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